Where did the project idea come from?
My kid suffers from asthma since he was two years old. Combining my know how on chemical modeling, atmospheric chemistry with my brother’s knowledge on geographical information systems, we have developed a tool to help people with respiratory diseases.
Why did you select that specific target country?
Asian markets haven a huge potential impact on environmentally driven products. First, it is well known that these regions still have large emissions due to industrialization and transports within metropolis and large cities. Second, the impact on health is well established leading to major restriction issues promoted by governments. Third, a new environmental concerned generation is pushing the public and private sector for the implementation of measurements that will reduce the impact of air pollution on individuals and ecosystems. For that, the smart-cities, or more precisely, intelligent driven (mega)-cities are being developed/built/adapted over several Asian countries.
Who are your partners in the target country?
Looking for several verticals that may be used to monetize the sensor infrastructure of the smart-cities, leading to a more smart environmental for users.
What is your long term vision for your company working in your chosen partner country?
Grow up and scale up with GBI.
What impact do you believe INNOWWIDE will have on your company?
Internationalization is crucial for the scaling of a startup. The strategy proposed in acceleration programs (EIT Climate KIC, MIT Portugal and ESA-BIC) focused on four main geographical areas. Europe, which has been achieved with a partnership with Signify (former Philips Lighting) in which we carry out cross selling with smart luminaires and environmental modeling techniques. The second area is South America, promoted by the EU programme RHYME+. North America is pushed by the MIT connection in particular to the Boston Area. Finally Asia, in particular India, in which our solution can provide an increased well being to the population, stimulating also the reduction of emissions. The current proposal is very appealing due to the market size and two digits growth capabilities of the Indian market. Without a local partner to develop a sustainable strategy that may lead to a successful market entry and technology adoption, such a task is prohibitive for a small startup like ours.
Can you offer any advice or guidance to others looking to apply for INNOWWIDE grants?
Be ambitious, look for the perfect partner!