The flagship product of the company, Aquasource, is biodegradable water absorbent for agriculture and landscaping. It has passed independent technical examination of the Scientific Center of Vegetables and Technical Crops under the Ministry of Agriculture of Armenia and has been widely recommended for utilization in the agricultural and connected sectors as eco-friendly solution. Number of pilot initiatives was implemented in partnership with international organizations such as UNDP, WWF, UMCOR, OXFAM. The company has participated in number of promotion/partner targeting/business acceleration events including: 1) “Clean Tech Open” global business forum in San Francisco (2014); 2) Matching Grants Competition organized by Enterprise Incubator Foundation and funded by WB (awarded grant in 2015).
After successful deployment of AquaSource in the home market, Ecotechnology LLC has adopted the strategy of taking its product to the areas notable for water scarcity. In 2017 AquaSource entered Egyptian market, legal compliance checks are currently underway in Morocco and Yemen. Tests are underway in Iran, Russia, USA, Namibia, Dubai, Tajikistan, Kazakhstan and Israel. Market validation studies are currently underway in Jordan within the framework of “Potential of AquaSource for Jordan: Alleviating Plant Stress from Water Shortage” project funded by INNOWWIDE.
Where did the project idea come from?
After successful deployment of AquaSource in the home market, Ecotechnology LLC has adopted the strategy of taking its product to the areas notable for water scarcity. As such the MENA region is prioritized by the company as an export destination. In 2017 AquaSource entered Egyptian market, legal compliance checks are currently underway in Morocco and Yemen. Jordan, as the third most water deprived country in the world was also in the priority list of Ecotechnology and the company was vigilant for opportunities to enter the market.
Why did you select that specific target country?
Jordan is the third country in the world with the lowest level of per capita water resource availability. It is further exacerbated by high population growth rate, several fluxes of refugees, low level of economic development, frequent droughts and climate change perspective. The company believes that AquaSource will help to mitigate consequences of drought, offer cost-effective and easy-to use solution to support farmers in agricultural production.
Who are your partners in the target country?
Department of Land Management and Environment, Faculty of Natural Resources and Environment of Hashemite University is the main subcontractor. It is involved in activities requiring in-country presence, knowledge of the local environment and contacts among key project stakeholders. The list includes:
– Joint R&D activities with Armenian counterpart for technology adaptation;
– Certification and homologation compliance verification;
– Small-scale proof of concept awareness project.
The local subcontractor will also provide support in market research activities, by contributing its resources and extensive network of contacts whenever required.
What is your long term vision for your company working in your chosen partner country?
Now, as we have finalized the market research phase, it is my strong belief that Aquasource has a huge potential in Jordanian market. If the field trials are successful, the volumes of sales might outperform current production volumes.
What impact do you believe INNOWWIDE will have on your company?
I hope the sales volumes will gradually go up triggering increases in the production volumes too.