What is the product/service about?
To produce the most sustainable and cost-effective cable pipe solution called JuteSnapSplitPipe, for Bangladesh,as a starter by using JutePP® by Juteborg,the most sustainable alternative to plastic raw materials.
Juteborg Sweden AB
Juteborg targets all 17 SDG’s by UN. We are able to do that since we are working according to our circular model,with synergy effects of cross industries and into F2F”‘.
Where did the project idea come from?
Why did you select that specific target country?
Bangladesh is the focus country of Jutebog. It is the country where the finest quality jute is grown and also the second largest volume of jute in the world is produced,only after India.Almost 1/3 of of Bangladesh population of 170 million people is depending on the jute industry, in one way or another, which means around 50 million people.Half of these are bottom of the pyramid people earning USD 1.6 I day duringjute season. Uplifting jute in the value chain and uplifting it in Bangladesh itself has the potential of uplifting 50 million people. Jute used to be no 1 export income for Bangladesh but dropped down to no 3. Juteborg discuss with the Jute minister to bring it up to no 1 again.
The plastic pipe market in Bangladesh is estimated as 670 million with 20% annual growth. The plastic pipe market in Bangladesh will grow further as the country plans to put the overhead cables underground in all the cities. This national project adds up the additional opportunity which the VAP associated business model has greater possibility to exploit. The sustainable JuteSnapSpl itPipelU solution could eliminate the problem of long-time consuming installation which makes the life of the millions city dwellers miserable by its fastest installation solution. Plastic contributes 1% of the Bangladesh GDP where 100% of the virgin plastic is imported. Inclusion of Jute (GDP contribution 2%) as the sustainable alternative to plastic material with recycled quality polypropylene,like crashed car bumpers etc Bangladesh can be more self-sufficient in the plastic market, creating large benefit for its economy. Bangladesh economy is additionally benefited as the national crop jute will be used as the input material with local recycled plastics. A complement to the ongoing strategic national drive to diversify the Jute industry. It will provide with a cost effective and sustainable solution. Additionally,the success of this market would open the window of other markets in South east Asia since Bangladesh is geographically in a strategic location – in the center of 3 billion people.
Build a sustainable & functioning ecosystem by scaling Jute high-tech innovative solutions, to transform industries like Jute, plastic and beyond
Who are your partners in the target country?
Juteborg’s partner in Bangladesh in INNOWWIDE project is Razzaque Jute Industries LTD.They are one of the biggest jute yarn producers in the country,they are experts on jute and have an excellent national and local network. Razzaque is also Juteborg’s local lead partner in the F2F project.
What is your long term vision for your company working in your chosen partner country?
As a starter we have a 1O year plan of scaling up JuePP® business. But our horizon is far beyond that.
What impact do you believe INNOWWIDE will have on your company?
INNOWWIDE grant acts like a certification that Europe has trust in the project and the opportunities of JutePP® and of the product JuteSnapSplitPi pe. This is especially of value in Bangladesh. The VAP will lay the foundation for further RTDI for JuteSnapSplitPipe development and commercialization fro the large and growing market in Bangladesh, expected to grow further due to a large national underground cable project.
Can you offer any advice or guidance to others looking to apply for INNOWWIDE grants?
Worthwhile applying for!